Enter four numbers and see the revenue you are leaving on the table, plus what you could recover by answering every lead in under 60 seconds.
This calculator sizes the revenue gap between your current response time and instant response. It is a planning estimate, not a guarantee, and every number is yours to change.
The model. Research on lead response shows the odds of contacting and qualifying a lead fall sharply as response time grows. We express this as a reachability factor: at instant response you reach essentially all of the leads you otherwise could, and at slower tiers you reach proportionally fewer while their intent is still live.
| Response time | Reachability factor used |
|---|---|
| Under 5 minutes | 1.00 |
| 5 to 30 minutes | 0.72 |
| 30 to 60 minutes | 0.55 |
| 1 to 24 hours | 0.40 |
| More than 24 hours | 0.25 |
The math. Your entered close rate reflects your current speed. Current revenue is leads × close rate × deal value. The instant-response scenario scales your close rate up by the reachability gap (close rate ÷ current factor), capped at a realistic ceiling so it never implies an unrealistic close rate. Lost revenue is the difference between the two. Recovered revenue per year is that monthly gap times twelve.
Because it is directional, treat the output as the size of the opportunity. On a call we model your real pipeline numbers instead of these defaults.
The reachability factors are grounded in widely cited lead-response research:
Before publishing these figures elsewhere, link each one to its primary source. Individual results depend on your lead volume, offer, market and sales execution.
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