You get Bruce as your Fractional CRO leading sales, marketing and retention end to end, backed by a dedicated Customer Success Officer working the day-to-day with your team. Month to month, no lock-in.
The big deals, the forecast and the marketing calls all land on your desk. The business you should be building keeps slipping down the list.
Marketing sends leads sales doesn't chase. Customers you worked hard to win drift away after the first order. Nobody senior owns the handoffs.
No one owns the plan, the pipeline or the forecast. So you plan hiring and cash on gut feel.
| Full-time CRO hire | Bruce + the GoStartr team | |
|---|---|---|
| When they start | Three to six months of hiring | Days from signing. Not months. |
| What they own | Sales, marketing and retention. If you can get all three in one hire. | All three. One team. |
| Track record you can verify | Resume and interview. You take a chance. | 15 years of named results you can check |
| What they bring in | Themselves. You build the rest. | Senior lead plus a trained team of specialists |
| If the fit is wrong | Severance, replace, lose the year | Month to month. Walk any time. |
Every number below came from a revenue function Bruce either ran or rebuilt. No theory, no case study he read in a book.
Bruce built the marketing, sales and ordering system for this health products distributor. 68% of qualified leads became clients. Monthly channel revenue grew from $4.3k in May to $60k+, with no added headcount. 39 resellers order through the platform. 91% re-order.
A high-ticket US client. 3-rep remote sales team. After Bruce's 8-week playbook, close rate nearly doubled (5% to 9.5%) and every rep has hit monthly target for 2 consecutive months.
Bruce grew annual revenue from $780k to $5.5M over 7 years as head of sales. 15 years in revenue leadership across 9 industries.
Running sales for an AI automation agency, Bruce closed $111k in new business across the last 3 months. Enterprise contracts, mixed industries.
Built from zero to the number one CBD brand in South Africa over 6 years. Direct-to-consumer and retail channels, built the sales function and the customer base from scratch.
Grew the member base from 27 to over 40,000 by pivoting into a different segment of the same market. The product didn't change. The market we sold it to did.
$220k in closed deals in the first 60 days of the engagement, with a $1.2M qualified pipeline built in parallel.
$720k in deals closed with a $4.7M qualified pipeline running behind it.
Secured long-term supply deals with two municipalities, worth $6.7M in sales over 3 years.
Landed a cable supply contract worth $500k per month in recurring revenue. One contract, one line item, every month.
12 months running solar sales: $1.4M in closed deals and a $5.6M pipeline. Direct contact with Zambia's power authority and a quote submitted on Namibia's 100MW solar plant.
Trained the full sales team at a South African long-term insurer and ran the road show with them. 1,802 new policies written in 6 weeks. Bruce then cut the churn rate by 18%, so the new business stayed on the books instead of lapsing.
Over the last 5 years, Bruce has helped take more than 50 businesses from zero to their first paying customers.
Bruce started on the floor at BTS Electrical and took the business from $780k to $5.5M. That first build took him 7 years. He's since built the same revenue function across cable, CBD, solar, SaaS, utilities and finance. Nine industries. Four countries. Same framework every time. Each time he strips something out.
7 years. Then 3. Then 2 years 4 months. Then 18 months. Now 4 months.
GoStartr caps at 10 clients per Customer Success Officer so Bruce keeps real oversight of every client and every CSO on the team.
Bruce audits your sales, marketing and retention end to end. You get a 90-day plan with the top 10 unlocks ranked by revenue impact.
No obligation to engage after. If we're not the right fit, you keep the plan. If we are, we build the engagement around what your audit surfaced. No fixed packages.
Every engagement is built from what your audit surfaces. Nothing bolted on, nothing left out.
Bruce in the seat as your Chief Revenue Officer. Strategy, prioritisation, weekly working session with you and your reps.
We close the gap between your sales and marketing teams so leads convert instead of leaking between them.
Retention plays, expansion motions and account health so you stop paying to replace customers you already won.
Weekly coaching for every salesperson. Call reviews with written feedback. Script tuning. Objection handling built on real pushback from your market.
Every deal reviewed every week. One honest report before Monday morning. You stop guessing what next month looks like.
Sales process rebuilt and documented. CRM cleaned up or installed. Scripts and playbooks your reps will follow.
On larger engagements, our call agents dial your market and book qualified prospects straight into your closers' calendars. Your team still owns the close.
AI call scoring, inbound response under 60 seconds, dormant lead reactivation, AI dialer where your territory allows, hourly reporting dashboard. Our team builds it in-house and wires it into the tools you already use.
Your audit tells us which of these your business needs.
Request your free auditA Chief Revenue Officer who owns part of your revenue function on a monthly retainer instead of landing on your payroll full-time. You get senior revenue leadership plus the weekly routine around it, without the two-year hiring risk or HR overhead. Bruce comes with a trained Customer Success Officer on your account from day one.
Owners of businesses that already sell and know revenue should be higher. Nobody senior owns the number across sales, marketing and retention, so it lands on you. If you've been meaning to bring in a senior revenue leader and nothing's landed, this is for you.
You can. A full-time CRO takes 4 to 6 months to find and you carry the hiring risk. If the fit is wrong you lose the year and start over. A Fractional CRO starts next month, has a track record you can verify in advance, and runs month to month. If you decide later you want someone in-house, Bruce helps you hire and train them.
Every engagement is built from your audit. Scope ranges from coaching only through to running your entire revenue function. Investment is quoted against your scope on the audit call. Month to month, no contract.
Every client gets a dedicated Customer Success Officer with Bruce as the strategic lead on top. On larger engagements, your CSO is joined by call agents dialing your market and specialists on marketing and retention. Bruce personally leads every account.
No. Month to month from day one. If it's not working you walk with no severance.
He works in your business hours on calls with your team. He already does this for a US client in their time zone and has worked with teams across the US, Canada and Europe.
No. Bruce works inside the tools you already have. The AI layer sits on top of your CRM, not instead of it.
No. Your closers still close every deal. We run the function around them. On engagements that include outbound, our agents dial your market and book qualified prospects into your closers' calendars, but your team still owns the close.
What we promise is the work: a weekly routine that moves revenue, with reporting you can trust. Sales also depend on your product and market, so we won't promise a number we can't control. If the audit shows we can't help you, we'll say so on the discovery call.
Request your free Revenue Streamline Audit. You'll find out where you're losing revenue, even if you never hire us.
Request your free audit
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