Hiring a sales manager costs $125k to $250k a year. It takes months to find the right person, and it might not work out. Bruce Steyn coaches and manages your sales team every month, from $2,997 a month.
Bruce Steyn, your external sales manager
Your team needs you on every big call. So you never get time to run the business.
They make the same mistakes every week. Nobody is there to fix them.
You don't know how many sales are coming. So it's hard to plan hiring or cash.
| Hire a full-time sales manager | Bruce, your external sales manager | |
|---|---|---|
| Cost per year | $125k to $250k, plus benefits and recruiter fees | About $36k to $60k |
| When they start | Months from now | Next month |
| Can they do the job? | You hope so | 15 years of results you can check |
| If it doesn't work | You start over and lose the year | Stop after 3 months |
He works with your team on your time zone. He does the work himself.
Month 1He listens to sales calls, looks at every open deal, and meets each salesperson. Then he tells you, in plain words, what is going wrong.
Month 2Clear steps for every sale. Better scripts. Good answers to the questions and push-back that keep losing you deals.
Month 3 and onWeekly coaching. A weekly look at every deal. A short report to you on the numbers, so you always know where you stand.
Bruce built the sales and ordering system for this health products distributor. Monthly sales went from R77,850 in May to R1.08 million in August 2026, without adding staff. 35 resellers now order through it, and 91% of them order again.
A US company with three remote salespeople. After Bruce's 8-week plan, every one of them hit target two months in a row.
At an electrical company, he grew sales from R14m to R100m a year over 7 years as head of sales. 15 years of building, running and training sales teams.
Bruce has built sales teams from scratch, turned around teams that were missing target, and trained salespeople and business owners on stage and in the room. He joins your calls, coaches your people, and owns the numbers with you.
Watch him teach: "People buy with their feelings. Let them tell you what the problem is, then solve it."
Prices are in US dollars.
You can. But it costs $125k to $250k a year, takes months, and might not work. Bruce costs much less, has a track record, and can start next month. If you want someone in-house later, he will help you hire and train them.
If you're not sure what's wrong, start with the Audit. If your team needs sharper skills but you can run them day to day, pick Sales Coach. If nobody is managing the team, pick External Sales Manager.
No. The first few months set things up. After that, Bruce keeps working with your team every month for as long as you want.
He works during your morning hours, on phone and video calls with your team. He already manages a remote sales team for a US company.
No. Bruce uses the tools you already have.
We promise the work: your team gets a clear process, regular coaching and honest reports. Sales also depend on your product, price and market, so we won't promise a number we can't control.
Talk to Bruce for 20 minutes. You'll find out where you're losing sales, even if you never hire us.
Book a 20-minute call
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