We build the systems, develop the people and strengthen the processes that make sales performance repeatable.
Most businesses don't have a revenue problem. They have a revenue systems problem. These are the patterns we see most often.
Monthly revenue swings. Forecasts you can't trust. No clear picture of what's coming in or why it changes.
One or two people carry the number. If they leave, slow down or burn out, the pipeline stalls.
Sales training happened once and was never followed up. There is no weekly rhythm, no structured coaching and no clear development path.
CRM, marketing, outbound and onboarding all run independently. Leads leak between the gaps and no one owns the handoffs.
Every engagement follows the same six-step framework. No shortcuts, no assumptions.
We map your revenue function end to end: pipeline, process, people, tools and results.
We identify the specific constraints limiting growth and rank them by impact.
We design the systems, processes and structures your revenue function needs.
We train and coach the people who will run it, from reps to managers.
We execute alongside your team until the new rhythm is running.
We track what changed, report on what's working and adjust what isn't.
GoStartr covers the full revenue function. Most clients start with one area and expand as results come in.
Structure the systems and processes that make revenue predictable. Pipeline design, CRM, forecasting, reporting and sales ops.
See the framework →Develop the skills, habits and routines that make your team close more. Weekly coaching, call reviews, script development and performance tracking.
Develop your team →Build the structure, scripts and management layer that makes your call center convert. Quality assurance, training programs and agent development.
Audit your call center →Senior revenue leadership working inside your business without the full-time hire. Strategy, execution and accountability, month to month.
Explore leadership →Technology that supports your sales team. Inbound response under 60 seconds, AI call scoring, lead reactivation and real-time reporting.
See the technology →Every number below came from a revenue function Bruce either ran or rebuilt. No theory, no case study he read in a book.
Bruce built the marketing, sales and ordering system for this health products distributor. Monthly channel revenue grew 17x in six months. 68% of qualified leads became clients. 39 resellers order through the platform. 91% re-order.
A high-ticket US client. 3-rep remote sales team. After Bruce's 8-week playbook, close rate nearly doubled (5% to 9.5%) and every rep has hit monthly target for 2 consecutive months.
Bruce grew annual revenue from $780k to $5.5M over 7 years as head of sales. 15+ years in revenue leadership across 9 industries.
Running sales for an AI automation agency, Bruce closed $111k in new business across the last 3 months. Enterprise contracts, mixed industries.
Built from zero to the number one CBD brand in South Africa over 6 years. Direct-to-consumer and retail channels, built the sales function and the customer base from scratch.
Grew the member base from 27 to over 40,000 by pivoting into a different segment of the same market. The product didn't change. The market we sold it to did.
$250k in closed deals in the first 60 days of the engagement, with a $1.2M qualified pipeline built in parallel.
$720k in deals closed with a $4.7M qualified pipeline running behind it.
Secured long-term supply deals with two municipalities, worth $6.7M in sales over 3 years.
Landed a cable supply contract worth $500k per month in recurring revenue. One contract, one line item, every month.
12 months running solar sales: $1.4M in closed deals and a $5.6M pipeline. Direct contact with Zambia's power authority and a quote submitted on Namibia's 100MW solar plant.
Trained the full sales team at a South African long-term insurer and ran the road show with them. 1,802 new policies written in 6 weeks. Bruce then cut the churn rate by 18%, so the new business stayed on the books instead of lapsing.
Over the last 5 years, Bruce has helped take more than 50 businesses from zero to their first paying customers.
Before you invest in another solution, understand where your revenue opportunities are. A full review of your sales, marketing and retention function, with a written plan and strategy call.
No obligation to engage after. If we're not the right fit, you keep the plan. If we are, we build the engagement around what your review surfaces.
Bruce T. Steyn started on the sales floor at BTS Electrical and took the business from $780k to $5.5M. That first build took 7 years. He's since built the same revenue function across cable, CBD, solar, SaaS, utilities and finance. Each time, the framework got sharper.
7 years. Then 3. Then 2 years 4 months. Then 18 months. Now months, not years.
GoStartr exists because Bruce kept being asked to do the same thing: walk into a business, find where revenue was leaking, build the system to fix it, train the people to run it and move on. Now the framework is encoded. Humans and AI working together.
We improve how your business generates, converts and retains revenue. That means building systems, developing people, strengthening processes and sometimes providing the leadership to run it. We cover everything from sales training to call center performance to AI enablement.
No. Sales training is one part of what we do, but most revenue problems are not solved by training alone. If your systems, processes or leadership are not supporting your team, training will not stick. We fix the whole function.
Most clients see measurable improvement within the first 60 to 90 days. The Revenue Performance Review identifies where to start. Some wins come in the first two weeks.
We work with businesses that are already selling and want to sell more. That ranges from 5-person sales teams to 100+ seat call centers. If you have revenue coming in and want it to grow, we can likely help.
A full review of your sales process, pipeline, close rates, marketing alignment, retention and team performance. You get a written report with specific recommendations ranked by revenue impact, plus a 60-minute call with Bruce to walk through it.
No. Every engagement runs month to month. If it's not working, you walk. No lock-in, no severance, no exit fees.
Yes. We work inside the tools you already have. Where technology can help, we add our AI layer on top of your existing stack, not instead of it.
Start with a Revenue Performance Review. You'll know exactly where your opportunities are, even if you never work with us.
Assess your revenue
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