Your sales team isn't short on people. It's short on someone senior running them. Bruce leads a weekly session with your reps himself. His Customer Success Partner works with them in between. 10 clients per CSP so Bruce keeps oversight on all of it. No contract, stop any month.
Your team pulls you into every pitch. The business you should be building keeps slipping down the list.
The same objections kill the same deals week after week, and nobody is working with your reps to fix it.
You can't see what's coming in the pipeline. Which means you can't plan hires, cash, or growth with any confidence.
| Full-time sales manager hire | Bruce + the GoStartr team | |
|---|---|---|
| When they start | Three to six months of hiring | Next month |
| Track record you can verify | Resume and interview. You take a chance. | 15 years of named results you can check |
| What they bring in | Themselves. You build the rest. | Senior lead plus a trained delivery team |
| If the fit is wrong | Severance, replace, lose the year | Month to month. No lock-in. Walk any time. |
Bruce works in your time zone. The daily rhythm with your reps runs through his dedicated Customer Success Partner.
Month 1
Week one, Bruce listens to your sales calls, meets every rep and walks the open pipeline with you. By week two you have a plain-English report naming exactly what is costing you deals and what to fix first. No 40-page deck.
Month 2
We rewrite the process, scripts and objection handling using the calls that actually closed last quarter, not theory. By month end your reps are running a system they can win with.
Month 3 and on
By now the weekly routine is running on its own. Every rep gets a 1:1 each week, we review the full pipeline together on your scheduled day, and a short honest report hits your inbox before Monday morning. You stop being the bottleneck on every deal.
Every number below came from a sales function Bruce either ran or rebuilt. No theory, no case study he read in a book.
Bruce built the sales and ordering system for this health products distributor. Monthly channel revenue grew from $4.3k in May to $60k+, with no added headcount. 39 resellers order through the platform. 91% re-order.
A high-ticket US client. 3-rep remote sales team. After Bruce's 8-week playbook, close rate nearly doubled (5% to 9.5%) and every rep has hit monthly target for 2 consecutive months.
Bruce grew annual revenue from $780k to $5.5M over 7 years as head of sales. 15 years leading sales teams across 9 industries.
Running sales for an AI automation agency, Bruce closed $111k in new business across the last 3 months. Enterprise contracts, mixed industries.
Built from zero to the number one CBD brand in South Africa over 6 years. Direct-to-consumer and retail channels, built the sales function and the customer base from scratch.
Grew the member base from 27 to over 40,000 by pivoting into a different segment of the same market. The product didn't change. The market we sold it to did.
$220k in closed deals in the first 60 days of the engagement, with a $1.2M qualified pipeline built in parallel.
$720k in deals closed with a $4.7M qualified pipeline running behind it.
Secured long-term supply deals with two municipalities, worth $6.7M in sales over 3 years.
Landed a cable supply contract worth $500k per month in recurring revenue. One contract, one line item, every month.
12 months running solar sales: $1.4M in closed deals and a $5.6M pipeline. Direct contact with Zambia's power authority and a quote submitted on Namibia's 100MW solar plant.
Over the last 5 years, Bruce has helped take more than 50 businesses from zero to their first paying customers.
Bruce started on the floor at BTS Electrical and took the business from $780k to $5.5M. That first build took him 7 years. He's since built the same sales function across cable, CBD, solar, SaaS, utilities and finance. Nine industries. Four countries. Same framework every time. Each time he strips something out.
7 years. Then 3. Then 2 years 4 months. Then 18 months. Now 4 months.
GoStartr caps at 10 clients per Customer Success Partner so Bruce keeps real oversight of every client and every CSP under him.
US dollars, month to month, no contract.
Two weeks. Bruce goes through your sales calls, sits with each rep, walks every open deal. You get a 90-day plan with exactly what to fix and in what order. $1,997, one-time.
A senior sales leader who runs part of your sales function on a monthly retainer instead of landing on your payroll full-time. You get a senior sales leader plus the weekly routine around them, without the two-year hiring risk or HR overhead. Bruce comes with a trained Customer Success Partner on your account from day one.
Owners of businesses that have a sales team already and know it should be producing more. You don't have time to run the team yourself and nobody senior is holding your reps to a number each week. If you've been meaning to hire a sales manager for 12 months and nothing's landed, this is for you.
You can. It takes months to find the right person. You carry the hiring risk. If the fit is wrong you lose the year and start over. A fractional sales manager starts next month, has a track record you can verify in advance, and runs month to month. If you decide later you want someone in-house, Bruce helps you hire and train them.
Not sure what's broken yet, start with the Audit. Team is reasonably trained but needs sharper execution and someone keeping them honest, pick Sales Coach. Nobody is running the team day to day, pick External Sales Manager. Want our outbound crew dialing your market and booking qualified meetings into your closers' calendars too, pick External Sales Director + Team.
At Sales Coach and External Sales Manager, a dedicated Customer Success Partner from our team with Bruce as the strategic lead on top. At External Sales Director + Team, your CSP is joined by 2 of our call agents dialing your market. Bruce personally leads every account.
No. Month to month from day one. If it's not working you walk with no severance. We earn the next month every month.
He works in your business hours on calls with your team. He already does this for a US client in their time zone and has worked with teams across the US, Canada and Europe.
No. Bruce works inside the tools you already have. The AI layer sits on top of your CRM, not instead of it.
No. Your closers still close every deal. We run the function around them. At External Sales Director + Team, our outbound agents dial your market and book qualified prospects into your closers' calendars, but your team still owns the close.
What we promise is the work itself: a clear process, weekly coaching for every rep, and one honest report. Sales also depend on your product and market, so we won't promise a number we can't control. If the audit shows we can't help you, we'll say so on the discovery call.
Short, honest pieces on where sales teams leak revenue and how to plug it.
The habits that separate reps who hit target from reps who miss it, every single quarter.
Read →The money quietly leaking out of your pipeline every time a lead waits more than 5 minutes for a reply.
Read →Most "dead" leads just never got answered. Here's how to work them.
Read →Talk to Bruce for 20 minutes. You'll find out where you're losing sales, even if you never hire us.
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