Your business doesn't need another sales hire. It needs a Chief Revenue Officer: the bridge between sales and marketing, with customer retention running on the same engine. Bruce leads the whole revenue function with you. Your dedicated Customer Success Officer and a team of specialists work with your team every day. 10 clients per CSO so you get real senior attention. No contract, stop any month.
Your team pulls you into every pitch. The business you should be building keeps slipping down the list.
The same objections kill the same deals week after week, and nobody is working with your reps to fix it.
You can't see what's coming in the pipeline. Which means you can't plan hires, cash, or growth with any confidence.
| Full-time CRO hire | Bruce + the GoStartr team | |
|---|---|---|
| When they start | Three to six months of hiring | Next month |
| What they own | Sales, marketing and retention. If you can get all three in one hire. | Sales, marketing and retention. All three, one team, one engine. |
| Track record you can verify | Resume and interview. You take a chance. | 15 years of named results you can check |
| What they bring in | Themselves. You build the rest. | Senior lead plus a trained team of specialists |
| If the fit is wrong | Severance, replace, lose the year | Month to month. No lock-in. Walk any time. |
Bruce works in your time zone. The daily rhythm with your reps runs through his dedicated Customer Success Officer.
Month 1
Week one, Bruce listens to your sales calls, meets every rep and walks the open pipeline with you. By week two you have a plain-English report naming exactly what is costing you deals and what to fix first. No 40-page deck.
Month 2
We rewrite the process, scripts and objection handling using the calls that actually closed last quarter, not theory. By month end your reps are running a system they can win with.
Month 3 and on
By now the weekly routine is running on its own. Every rep gets a 1:1 each week, we review the full pipeline together on your scheduled day, and a short honest report hits your inbox before Monday morning. You stop being the bottleneck on every deal.
Every number below came from a sales function Bruce either ran or rebuilt. No theory, no case study he read in a book.
Bruce built the sales and ordering system for this health products distributor. Monthly channel revenue grew from $4.3k in May to $60k+, with no added headcount. 39 resellers order through the platform. 91% re-order.
A high-ticket US client. 3-rep remote sales team. After Bruce's 8-week playbook, close rate nearly doubled (5% to 9.5%) and every rep has hit monthly target for 2 consecutive months.
Bruce grew annual revenue from $780k to $5.5M over 7 years as head of sales. 15 years leading sales teams across 9 industries.
Running sales for an AI automation agency, Bruce closed $111k in new business across the last 3 months. Enterprise contracts, mixed industries.
Built from zero to the number one CBD brand in South Africa over 6 years. Direct-to-consumer and retail channels, built the sales function and the customer base from scratch.
Grew the member base from 27 to over 40,000 by pivoting into a different segment of the same market. The product didn't change. The market we sold it to did.
$220k in closed deals in the first 60 days of the engagement, with a $1.2M qualified pipeline built in parallel.
$720k in deals closed with a $4.7M qualified pipeline running behind it.
Secured long-term supply deals with two municipalities, worth $6.7M in sales over 3 years.
Landed a cable supply contract worth $500k per month in recurring revenue. One contract, one line item, every month.
12 months running solar sales: $1.4M in closed deals and a $5.6M pipeline. Direct contact with Zambia's power authority and a quote submitted on Namibia's 100MW solar plant.
Over the last 5 years, Bruce has helped take more than 50 businesses from zero to their first paying customers.
Bruce started on the floor at BTS Electrical and took the business from $780k to $5.5M. That first build took him 7 years. He's since built the same sales function across cable, CBD, solar, SaaS, utilities and finance. Nine industries. Four countries. Same framework every time. Each time he strips something out.
7 years. Then 3. Then 2 years 4 months. Then 18 months. Now 4 months.
GoStartr caps at 10 clients per Customer Success Officer so Bruce keeps real oversight of every client and every CSO under him.
Bruce audits your sales, marketing and retention end to end. He finds the leaks, ranks the unlocks, and hands you a 90-day plan built for your business.
No obligation to engage after. If we're not the right fit, you still keep the plan. If we are, we build the engagement around what your business actually needs. No fixed packages, no cookie-cutter tiers.
A Chief Revenue Officer who owns part of your revenue function on a monthly retainer instead of landing on your payroll full-time. You get senior revenue leadership plus the weekly routine around it, without the two-year hiring risk or HR overhead. Bruce comes with a trained Customer Success Officer on your account from day one.
Owners of businesses that have a sales team already and know it should be producing more. You don't have time to run the team yourself and nobody senior is holding your reps to a number each week. If you've been meaning to hire a sales manager for 12 months and nothing's landed, this is for you.
You can. A full-time CRO in the US costs $300k to $500k a year loaded, takes 4 to 6 months to find, and you carry the hiring risk. If the fit is wrong you lose the year and start over. A Fractional CRO starts next month, has a track record you can verify in advance, and runs month to month. If you decide later you want someone in-house, Bruce helps you hire and train them.
Every engagement is custom-built from what your audit surfaced. No fixed packages. The scope might be coaching only, running your sales function, outbound firepower, retention plays, or the full revenue operation. Pricing is quoted against the scope on your audit call. Month to month, no contract.
Every client gets a dedicated Customer Success Officer with Bruce as the strategic lead on top. On larger engagements, your CSO is joined by call agents dialing your market and specialists on marketing and retention. Bruce personally leads every account.
No. Month to month from day one. If it's not working you walk with no severance. We earn the next month every month.
He works in your business hours on calls with your team. He already does this for a US client in their time zone and has worked with teams across the US, Canada and Europe.
No. Bruce works inside the tools you already have. The AI layer sits on top of your CRM, not instead of it.
No. Your closers still close every deal. We run the function around them. On engagements that include outbound, our agents dial your market and book qualified prospects into your closers' calendars, but your team still owns the close.
What we promise is the work itself: a clear process, weekly coaching for every rep, and one honest report. Sales also depend on your product and market, so we won't promise a number we can't control. If the audit shows we can't help you, we'll say so on the discovery call.
Short, honest pieces on where sales teams leak revenue and how to plug it.
The habits that separate reps who hit target from reps who miss it, every single quarter.
Read →The money quietly leaking out of your pipeline every time a lead waits more than 5 minutes for a reply.
Read →Most "dead" leads just never got answered. Here's how to work them.
Read →Talk to Bruce for 20 minutes. You'll find out where you're losing sales, even if you never hire us.
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